JNTU (K) M.B.A 4th Sem Syllabus.

Logistics and Supply Chain Management
1.Logistics and Competitive strategy: Competitive advantage – Gaining Competitive advantage through logistics – The Mission of Logistics Management - Integrated supply chains –Supply Chain and Competitive performance - The changing logistics environment - Models in Logistics Management - Logistics to Supply Chain Management – Focus areas in Supply Chain Management.-
2.Customer Service Dimension; The marketing and logistics interface – Customer service and customer retention – Service-driven logistics systems – Basic service capability – Increasing customer expectations - Value added services – Customer satisfaction and success – Time based logistics - Case studies.

3.Measuring logistics costs and performance The concept of Total Cost analysis – Principles of  logistics costing – Logistics and the bottom-line – Impact of Logistics on shareholder value -customer profitability analysis –direct product profitability – cost drivers and activity-based costing.
4.Logistics and Supply chain relationships  Benchmarking the logistics process and SCM operations –Mapping the supply chain processes – Supplier and distributor benchmarking –setting benchmarking priorities –identifying logistics performance indicators –Channel structure– Economics of distribution –channel relationships –logistics service alliances
.5.Sourcing, Transporting and Pricing Products sourcing decisions in supply chain –transportation in the supply chain – transportation infrastructure – suppliers of transport services– basic transportation economics and pricing – transportation documentation - pricing and revenue management in the supply chain –
6.Coordination and Technology in Supply Chain Lack of coordination and Bullwhip Effect- Impact of lack of coordination. - Role of IT in the supply chain – Customer Relationship Management –Internal supply chain management - Supply chain IT in practice – Information technology and the supply chain
7.Managing global Logistics and global Supply Chains:Logistics in a global economy –views of global logistics- global operating levels – interlinked global economy – The global supply chains -Global supply chain business processes –Global strategy –Global purchasing –Global logistics – Channels in Global logistics –Global alliances –Issues and Challenges in Global supply chain Management
8.case study

Entrepreneurship and Project Management

1:Entrepreneurship Importance, Characteristics and Qualities of Entrepreneurship- Role of Entrepreneurship, Ethics and Social Responsibilities.
2:Role of GovernmentRole of IDBI, NIESBUD, SISI, DIC Financial Institutions Commercial Banks, Entrepreneurial Development Institutes, Universities and other Educational Institutions offering Entrepreneurial Development Programme.
3:Training Designing Appropriate Training Programme to inculcate Entrepreneurial Spirit, Training for New and Existing Entrepreneurs, Feedback and Performance of Trainees. Women Entrepreneurship – Role & Importance, Profile Women Entrepreneur, Problems of Women Entrepreneurs,
4:Creativityand Entrepreneurship Sources and Methods of Ideas Planning and Development of Programmes E-business Ventures; New Venture Management – Emerging Trends.
5.Planning and Evaluation of ProjectsGrowth if Firm - Factors inducing growth- Strategic investment – Growth rate decision - Project Feasibility Study – Cash Flow Projections – Role of study group- Rate of Return from projects- Project quality management techniques- Quality assurance.
6.Risk in Corporate Investment Decision Project Risk Analysis - Portfolio Risk- Risk Management in Corporate Investment Decision - Post Planning of Project- Allocation of Capital – Project Planning and Control - Post Completion Audit- Replacement Policy
7.International Project Management Problems in managing International projects – Local Instaurations and culture – Geo-national issues – Project mentoring and communication – risks contingencies in International Projects
8.case study


Business Ethics and Governance

1.Importance of Business Ethics: Values and Ethics – Nature and Goals of Business Ethics– Morality, Virtues, Social Ethics – Business Ethics and Law – Ethics in Work Place –Ethical Decision Making. Concepts and Theories of Business Ethics- Normative theories –Ethical theories in relation to Business – Management and Ethics – Indian Ethical Traditions
2.Ethics and Indian Business: Impact of Globalization – Reasons for Unethical Practices among Indian Corporations – Development of Indian Capital Markets – Major Indian Scams –Reasons for Unethical practices – Various studies on Ethical Attitudes of Managers.
3.Marketing Ethics: Product Safety and Pricing – Strict Products Liability – Ethical responsibility in Product- Advertising and Target Marketing – Ethics of Sales, Advertising and Product Placement – Consumer Autonomy
4.Ethical Issues in Human Resource Management
:Genesis and Growth of HRM – Related Ethical issues – Institutional Culture – Financial Management and Ethical Issues –Frauds in Banks – Measures Against Bank Frauds – Constraints to Ethical Practices Indian Nationalized Banks – Frauds in Insurance Sector- Cases.

5.Corporate Governance:An overview – Theory and Practice of Governance- Indian model of Governance – Good Corporate Governance – Land marks in emergence of Governance OECB Principles- Sarbanes-Oxley Act2002 – SEBI’s Initiatives – Various Committee Reports on Corporate Governance
6.Agents and Institutions in Corporate Governance: Rights and Privileges of-Shareholders-Investors’ Problems – Other stakeholders-Board of Directors- Role of Auditors- Duties and -responsibilities of Auditors
7.Corporate Social responsibilities: Environmental Concern – Role of Media – Public Policies in Governance- Role of Government – Corporate Governance in Developing and Transiting Economies – Indian Scenario- Corporation in a Global Society.
8.Case Study

International Marketing (Elective-III)
1.International Marketing:Scope and Significance of International Marketing, - Difference between international and domestic marketing . Need for international trade, trends in foreign trade
2. International market environment: International environment, International Social &culture Environment, the political legal environment and regulatory environment of international marketing. Technological Environment, Business Customs in International Market
3.Canalizing and targeting international market opportunities: regional market Characteristics, Marketing in transitional economies and third world countries, international market segmentation and targeting
4.International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct Exporting , Foreign Manufacturing Strategies Without Direct Investment, Foreign Manufacturing Strategies With Direct Investment. Entry Strategies of Indian Firms.
5.International product management: International product positioning, Product saturation Levels in global Market, International product life cycle, Geographic Expansion–Strategic Alternatives. New products in Intentional Marketing, Product and culture, brands in International Market
6.International Marketing Channels: channels –Distribution Structures, Distribution Patterns, Challenges in Managing An international Distribution Strategy Selecting Foreign Country Market intermediaries. The management of physical distribution of goods.
7.Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions ,Grey Market goods, Transfer pricing, Global Pricing – Policy Alternatives. Global Advertising and brandy, - Export Marketing: Export Policy Decisions of a firm, EXIM policy of India. Export costing and pricing, Export procedures
8.Case study

Sales and Distribution Management (Elective-IV)

1.Introduction:Evolution of Sales Department- Marketing, Sales Management and Marketing Management – Objectives of Sales Management - Exchange Process – Sales Management cycle – Responsibilities of Sales Manager – Interdependence of Sales and Distribution.
2.Sales Strategy Formulation Steps in Market Analysis – Transaction Cost analysis –Designing Sales strategy - Determination of Sales Force – Personnel Selling – Strategies used by Salesmen – Diversity of Selling Situation – Process of Personal Selling –Theories of Personal Selling – Sales organization.
3.Recruitment of Sales personnel Selection and Placement of Sales personnel –Training of Sales personnel – compensating of Sales personnel- Motivating Sales personnel –Monitoring and Performance evaluation – Sales Displays.
4.Sales Forecasting Sales quotas and Territory Management – Managing Sales Expenses– Sales Budgets – Sales Promotion budget and evolution - Ethics in Sales Management –International Sales Management – Advanced International Selling
5.Channels of Distribution– Retailing and Wholesaling – Physical Distribution Management – Designing Channel Systems – Channel Management – Channel Information System.
6.Physical Distribution Management –Elements of distribution logistics – Cost and physical distribution – Customer service and physical distribution – New techniques in managing distribution.
7.International Sales and Distribution Management– Nature of International Markets –Selling in International Markets – Legal and Social aspects in International Sales –Pricing and Payment of International Trade –Role of Logistics companies.
8.Case Study

Performance Management (Elective-III)

1.Performance Management :Introduction– Definition, concepts and scope – Foundations of Performance Management - Performance appraisal Vs performance management –performance management Vs Human resource management - processes for managing performance –critical appraisal- Performance Audit
2.Performance Management Planning: Importance-Methods- process- Goal Setting-Linkages to Strategic Planning- Competency mappy- Career Development- Monitoring Performance Planning- Barriers to Performance Planning
3.Performance Management System: objectives – Functions- Performance Management Cycle- Competency based Performance Management Systems- Reward based Performance Management Systems- Electronic Performance Management Systems- HR Challenges
4.Performance Management Tools: Importance- Traditions and Modern Techniques-Balanced Score Card- 360 Degree Performance Apprising- Merit Rating- MBO- BARS
5.Performance Monitoring and Counseling: Introduction- Supervision- Objectives and Principles of Monitoring- Monitoring Process- Periodic reviews- Problem solving-engendering trust- Role efficiency- Coaching- Counseling and Monitoring- Concepts and Skills
6.Appraising for Recognition & Reward: Purpose of Appraising – Methods of appraisal –appraisal system design – Implementing the appraisal system – Appraisals and HR decisions.  Organizational  effectiveness .
7.Performance management skills– Operational sing change through performance management. High Performing Teams: Building and leading High performing teams – team oriented organizations – developing and leading high performing teams- Role of Leadership
8.Case Study

Management of Change & Development (Elective-IV)

1. Basics of Change Management: Meaning, nature and Types of Change – change  programmes – change levers – change as growth – change as transformation – change as turnaround – value based change.
2.Mapping change: The role of diagramming in system investigation – A review of basic flow diagramming techniques –systems relationships – systems diagramming and mapping, influence charts, multiple cause diagrams- a multidisciplinary approach.
3. Systems approach to change: systems autonomy and behavior – the intervention strategy model – cases in intervention – total project management model (TPMM). Learning organization: The relevance of a learning organization –- kindling learning processes in organizations- strategies to build a learning organization
4.Organisation Development (OD):Meaning, Nature and scope of OD - Dynamics of planned change – Person-focused and role-focused OD interventions –Planning OD Strategy – O Dinterventions in Indian Organizations – Challenges to OD practioners.
5.Negotiated change: Change in the labour-management relations in the post-liberalized India –a review of the response of collective bargaining strategy to the challenges of Globalization and the restructuring of enterprises in India - Changes in the legal frame work of collective bargaining, negotiated flexibility, productivity bargaining, improved work relations, public sector bargaining and social security.
6.Team Building: Nature and Importance of Teams – Team vs Groups – Types of teams –Characteristics of Virtual teams – Team building life cycle – role of managers as linking pins-team building skills – Perspectives on effectiveness of Team working.
7.Virtual teams:High performance teams – self managing teams – Building team relationships– empowered teams – leadership on teams – Managing cross –cultural diversity in teams –Group think as a decision making process – effective decision making techniques for teams and groups – role of change consultant-– contemporary issues in managing teams
8.case study


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